you can have your cake and eat it too: TLDR, create a multi tier system
do a bunch of short form posts and see what gets abnormal traction from others / gets referenced by YOU more
THEN you invest the time to go the extra yard
this way you dont overinvest in what isnt popular and you also get multiple "shots on goal"
ex: https://www.swyx.io/bottom-up-ideas
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you can have your cake and eat it too: TLDR, create a multi tier system
do a bunch of short form posts and see what gets abnormal traction from others / gets referenced by YOU more
THEN you invest the time to go the extra yard
this way you dont overinvest in what isnt popular and you also get multiple "shots on goal"
ex: https://www.swyx.io/bottom-up-ideas