Still can't seem to do RAG or otherwise answer questions about a specific URL. Seems kinda useless compared to even copilot or Gemini 2.5 unless I'm missing something.
I asked it to summarize this thread [0] and it just said "that thread is about the monthly "who's hiring"' on HN", not even close.
Amazon should have taken a page out of literally everyone elses book and made it public. But no Amazon being Amazon, ofc you have to sign in
harvey9
Last time I checked you have to sign in at deepseek
guerrilla
This is good. It means people won't. Enough Amazon already.
icu
I don't really understand where this fits in the market? It's not as intelligent as the pack leaders and is about onpar with GPT-4o mini. When comparing it to GPT-4o mini further, while it is a bit faster, GPT-4o mini is a lot more cheaper [Source: https://artificialanalysis.ai/models/nova-pro/providers].
In terms of value for money, I would probably go with GPT-4o mini and not Nova Pro. Maybe Amazon feels that it needs to have their own offering to stay relevant?
atonse
My guess is it's also about enterprise agreements.
For many larger enterprises, governments, etc, the barrier to trying these things is to pay for them (new contracts, RFPs, etc).
But all of them already have enterprise agreements with MS, Amazon, etc. So there must be some class of customers to whom it's easy to just add this to their AWS bill.
placardloop
This isn’t an AWS product, it’s Amazon (the non-AWS side). I don’t think this has anything to do with AWS billing.
AWS already has Amazon Q, which is its chatbot offering for AWS customers.
Amazon Nova is a foundation model created by Amazon and is offered as one of the models you can use in AWS Bedrock, so the model gets a marketing page for it. Note that Llama also has an AWS marketing page (as do other models), but that doesn’t make them AWS products: https://aws.amazon.com/bedrock/llama/
Amazon Nova Chat is a different product that uses Nova, buts it not AWS. Notice that if you try to use Nova Chat, you log in using your Amazon.com account and not an AWS account.
alach11
These business can easily Anthropic models through AWS Bedrock. All it requires it a simple clickthrough EULA. That's what we do at the F500 non-tech company where I work. The same is true with OpenAI models in Azure.
I can't imagine AWS is going to get much usage of these models... but you have start somewhere I guess.
casper14
This is 100% it
kristjansson
Seems like there's going to be some trademark conflict with https://novaapp.ai/ ?
oezi
Nova because it just means 'new' isn't a term anybody can trademark.
NBJack
That's a very meta comment, but I'll have to mark it with an X. Would you like an apple for your efforts?
kristjansson
trademark != copyright. VW just means people's car, but I'd be in some trouble if I launched a new transportation company called "Volk's Wagens"
oezi
I meant trademarks.
Of course a trademark of a common word might arise naturally from being in the market and becoming widely recognized (e.g. Apple), but you can't file a trademark for it until you have become widely recognized.
This is why Nova is a very popular term for products.
dann0
That's not right. The more a term is in the market, the more difficult it is to get a trademark approved.
The difficulty comes from the obligation to protect a trademark - if you have trademark rights to a term and don't take reasonable steps to protect it, you're at risk of losing your rights.
randomNumber7
Apple
999900000999
Is every multi billion dollar tech company working on this ?
The image generation looks like it's at least a full year behind.
barbazoo
Every cloud provider, which makes some sense I guess.
esafak
Let them use it to improve Rufus, their in-store AI search. Now that would be invaluable to Amazon customers.
siva7
>> Amazon makes it easier for developers and tech enthusiasts to explore Amazon Nova
Well, you don't. Can't find a simple way to try it out. Not that i expected anything else. The only thing saving AWS in the AI wave seems to be their deal with Anthropic.
bn-l
If it’s anything like AWS then that makes sense. Why is the UI for all cloud providers absolutely dogshit? Has anyone written about this?
ebiester
I have empathy for them. It's a complex product with many different use cases, so there is no one-best UI for anyone. Further, accommodating multiple skill levels is a genuinely hard problem.
That said, there is a larger problem: every team is incentivized to ship as fast as possible, and good UI takes time and consistency across every team. As a manager with a team that works closely with design systems, it's a brutally hard problem to get right and nobody wants to slow down in the design phase or have limitations placed on them for the purposes of consistency.
did you hear the joke that mastering cloud UI is the last benchmark AGI will fail at
asdev
more undifferentiated offerings, and people don't want to admit AI is plateauing
nyarlathotep_
Is this just an "us too!" offering? What is the purpose of this exactly? Promo project?
hu3
Well they certainly have the GPUs for that.
I wonder if this will squeeze cloud GPU pricing even more or it's already priced.
ZeroCool2u
Do they?? Trying to get GPU's from AWS at work is like pulling teeth for me.
kcb
Wait you mean you don't want to reserve 8xH100s a week from now for $20,000 just for your 1 day experiment? Crazy.
NBJack
> Well they certainly have the GPUs for that.
Eh, not really. They are behind in this 'race' on GPU stock as well as spare power, and I question if they will be able to truly catch up before the interest wanes.
If I had a cent for every brand named Nova, I'd have a dollar.
theshrike79
> Thank you for your interest in Amazon Nova. At this time, we are only accepting customers in the US.
weberer
Every single time
lazystar
GDPR is a double edged sword
mitthrowaway2
GDPR only applies to Europe, not the entire rest of the world outside of the USA.
piltdownman
GDPR is simply ahead of its time from an American perspective. Like Mobile Telephony in Europe when pagers were still a thing in the US.
In time the average american consumer will understand the monetary value of their PII and usage metadata and demand adequate protections - which effectively is all that GDPR does. Given the actions of the current cabinet, I feel we are in fact accelerating towards this inevitable outcome.
pclmulqdq
GDPR does more than demand protections. It demands data locality. It demands that encryption and access controls be done in a certain way. It backs up its demands (that are sometimes vague) with huge fines.
Often repeated, but it doesn't make any sense to Spanish speakers. Nova is a word on its own.
Would an English speaker assume a hammer is made of ham?
littlestymaar
English speakers seem to belive that it makes sense to call “cheeseburger” a Hamburger with cheese, so who knows.
riffic
Spanish, being a continuation of Latin, recognizes "nova" as its own word; it doesn’t parse as no va. Your pun is an urban legend.
ZeroCool2u
The UI is kind of horrendous. Not even a dark mode. I also have a hard time imagining wanting to use BedRock at this point. Still can't use any of the leading models besides Claude, plus IAM config is comparatively painful, and you have to setup bedrock-access-gateway to get an OpenAI compatible API for tools that expect that API setup.
weberer
The AWS console supports dark mode. Just click the gear icon in the top bar.
Unless I've missed it, which is totally possible, I don't see anything in the UI or the settings that lets me change to a different theme.
jdmg94
Amazon likes to force their devs into full stack roles, like they'll hire you for a frontend role and you'll end up writing java. Some teams do recognize the need for specialization, but generally speaking UI at amazon is an afterthought.
I asked it to summarize this thread [0] and it just said "that thread is about the monthly "who's hiring"' on HN", not even close.
[0] https://www.hackerneue.com/item?id=43533516
In terms of value for money, I would probably go with GPT-4o mini and not Nova Pro. Maybe Amazon feels that it needs to have their own offering to stay relevant?
For many larger enterprises, governments, etc, the barrier to trying these things is to pay for them (new contracts, RFPs, etc).
But all of them already have enterprise agreements with MS, Amazon, etc. So there must be some class of customers to whom it's easy to just add this to their AWS bill.
AWS already has Amazon Q, which is its chatbot offering for AWS customers.
https://aws.amazon.com/ai/generative-ai/nova/
Amazon Nova Chat is a different product that uses Nova, buts it not AWS. Notice that if you try to use Nova Chat, you log in using your Amazon.com account and not an AWS account.
I can't imagine AWS is going to get much usage of these models... but you have start somewhere I guess.
Of course a trademark of a common word might arise naturally from being in the market and becoming widely recognized (e.g. Apple), but you can't file a trademark for it until you have become widely recognized.
This is why Nova is a very popular term for products.
The difficulty comes from the obligation to protect a trademark - if you have trademark rights to a term and don't take reasonable steps to protect it, you're at risk of losing your rights.
The image generation looks like it's at least a full year behind.
Well, you don't. Can't find a simple way to try it out. Not that i expected anything else. The only thing saving AWS in the AI wave seems to be their deal with Anthropic.
That said, there is a larger problem: every team is incentivized to ship as fast as possible, and good UI takes time and consistency across every team. As a manager with a team that works closely with design systems, it's a brutally hard problem to get right and nobody wants to slow down in the design phase or have limitations placed on them for the purposes of consistency.
I could go on for pages, but https://www.youtube.com/@zeroheighthq has a design systems wtf podcast that has gone on far longer than me.
I wonder if this will squeeze cloud GPU pricing even more or it's already priced.
Eh, not really. They are behind in this 'race' on GPU stock as well as spare power, and I question if they will be able to truly catch up before the interest wanes.
https://nypost.com/2025/02/07/business/amazon-shares-fall-on...
In time the average american consumer will understand the monetary value of their PII and usage metadata and demand adequate protections - which effectively is all that GDPR does. Given the actions of the current cabinet, I feel we are in fact accelerating towards this inevitable outcome.
https://en.wiktionary.org/wiki/nova#Spanish
Often repeated, but it doesn't make any sense to Spanish speakers. Nova is a word on its own.
Would an English speaker assume a hammer is made of ham?
Unless I've missed it, which is totally possible, I don't see anything in the UI or the settings that lets me change to a different theme.